SEARCH ENGINE OPTIMIZATION

PAGE SPEED OPTIMIZATION

Page speed is a measurement of how fast the content on the page loads.

Page speed is often confused with “site speed,” which is the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for the browser to receive the first byte of information from the webserver).

Page speed optimization should be a top priority for any website. The speed of your site dramatically impacts the site’s SEO (search engine optimization) and bounce rate.

Mobile optimizatioN

Mobile optimization is the process of designing and developing the website and its content to perform as well on mobile devices as it does on a desktop. As more consumers access websites on their smartphones, mobile optimization is increasingly important.

How to optimize a website for mobile?

  • Map customer journey.
  • Seize intent-rich micro-moments.
  • Reconsider metrics.
  • Embrace the intimacy of mobile.
  • Remember the basics and think ahead.

Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) are lightweight pages designed to give mobile users a fast experience that is easier to read and more engaging.

Faster landing pages typically lead to more conversions, and AMP allows to create pages that load quickly without compromising creativity and brand expression. Combining speed and smoother loading, AMP landing pages often give people much better landing page experiences. Landing page experience is an important factor for Quality Score and Ad Rank

On-page SEO

On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience.

Elements of on-page SEO include:

  • Title tags
  • Meta tags
  • Internal links
  • HTML code
  • URL optimization
  • On-page content
  • Images
  • Heading

Off-page SEO

Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website.
In the past, many used “off-page SEO” and ” link building” interchangeably, but in reality, there are many off-page SEO tactics, including:

  • brand building
  • citation building
  • content marketing
  • social media, and more.

These tactics help both search engines and users better understand the brand website and increase the site’s authority, trust, and relevance.